projects
appeal to expressive chaos
perpetually a sketch in progress ;)
Branded in Harmony
A brand identity exploration across music acts examining how each artist translates shared values into image through collaborations, with personal insights on ways of strengthening conveyance of their branding.
Visual Communication of Two Acts
IN another project of mine, studying the visual communications of HYUKOH and Sunset Rollercoaster. By exploring their colours, music videos, photoshoots, and social media, I uncovered similar patterns in their marketing and communication visibility; their personality, beliefs, and identity conveyed to audiences.
Remarkably, the two bands later collaborated and brought upon a joint album in 2024 titled, AAA, reflecting the conceptual elements I had analysed.
Decoding
Barbie's Pink Phenomenon
Explored the cultural resonance of Barbie, analysing how symbolism, artist collaborations, and audience perception fuelled the film's global PR success. Audience reflections were collected through engaging social media surveys.
Live Pulse: Global Industry
Mapping MALAYSIA's Live Music Scene, from policy and economics to culture and inclusivity, with strategic insights, analysis, and recommendations for sustainable rhythm of growth.